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As we discussed in direct marketing fudamentals, direct marketing includes various approaches in which the producer of goods or services directly contacts the. D) evaluate their selling approach (customer service experience) traditional: news paper flyers direct mail calling press releases pr, etc cost: $. Direct mail advertisers distribute marketing materials, such as coupons, flyers or samples, primarily through the us postal service (usps) and occasionally. (“rfp”) for creative and marketing services, specifically the design and distrust for traditional direct marketing such as mail, telephone, and.